Zschimmer & Schwarz sets digital milestone with “Solutions Finder”
New online navigator transforms product presentation and guides customers as well as interested parties to the right solutions in just a few clicks
Zschimmer & Schwarz, a global supplier of chemical specialties and auxiliaries, is introducing the “Solutions Finder,” an innovative digital navigator designed to provide a clear and user-friendly overview of the company’s product portfolio. The launch begins with the product portfolio of the Personal Care Division, after which the platform will be gradually expanded to include all business divisions. The new application offers customers and interested parties an intuitive and comprehensive overview of the Zschimmer & Schwarz product portfolio. In addition to detailed product information, it quickly and efficiently helps users to find solutions that are perfectly tailored to their individual needs.
User-friendly search function: tailor-made solutions in just a few clicks
The new “Solutions Finder” provides direct and quick access to the extensive product portfolio of the Personal Care Division. The product search and easy-to-use filter functions help users efficiently find the right solutions for their specific needs. An integrated full-text search allows them to search specifically for INCI or product names. Search results are displayed dynamically and can be compared based on technical parameters. Relevant products can also be “bookmarked” and accessed again later. In addition, the new navigator offers a variety of filter options, such as by application areas or functional properties, thus enabling users to narrow down their product selection with precision. Once a suitable solution has been identified, users can submit a non-binding inquiry or request further product information via e-mail. The “Solutions Finder” is optimized for all devices and is made available to users around the clock.
“Our Solutions Finder is designed to provide a comprehensive and user-friendly overview of our product- and solution-portfolio. This allows us to create real added value for our customers,” says Dr. Christoph Riemer, Chief Executive Officer of the Zschimmer & Schwarz Group. “With the Personal Care Division’s product portfolio, we are setting the first milestone for the Solutions Finder. This will permanently change the way we present our product portfolio across all business divisions. In the coming months, we will continue to develop this offer for our customers and interested parties and add additional features – such as a section for guide formulations.”
Next step: integration of further business divisions
Over the coming months, Zschimmer & Schwarz will gradually expand the “Solutions Finder” to include all its Business Divisions – starting with the Lubricants product portfolio. Implementation is scheduled to be completed by the end of this year.
With the launch of the “Solutions Finder,” Zschimmer & Schwarz underscores its commitment to further optimizing portfolio management and consistently aligning it with the needs of its customers. This new digital navigation solution represents another important building block for even greater customer focus and for the company’s digital advancement.
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